Anthropologist turned UX and Design Researcher driven by curiosity, empathy and passion.
I'm passionate about understanding the most complex, intriguing, and fascinating species on this planet- humans. I use my background in Sustainability and Anthropology to do just that and hopefully make their lives better in the process.
My friends call me the ultimate "people-person" because I love getting an inside view into people's worlds and thrive when I am able to turn these insights about the human experience into actionable results.
WHAT I'VE DONE
I have 7+ years of experience conducting research in academic and industrial contexts. I am skilled in both quantitative and qualitative methods, and consider myself an expert in ethnography.
I've worked in a variety of roles with diverse teams around the world. The common thread among these is that I drove large-scale, beneficial, change that was grounded in strong, people-centered research.
MY RESEARCH APPROACH
Successful design & research must be rooted in empathy.
Qualitative research adds a level of depth & nuance that is invaluable to design.
There is no silver bullet to research; each problem requires a unique approach.
Research is an opportunity to empower people and improve lives.
Research is dynamic: Don't be afraid to refine the protocol or redefine the question.
Conducting research is a privilege & I truly enjoy being welcomed into people's lives.
Learn more about the work I've done and the key roles research has played.
Social Impact E-CommerceChallenge: Increase purchase conversions on newly re-launched e-commerce site.
Team and Duration: I am the sole researcher on a 6 person start-up team. Working closely with designers, marketing, developers and CEO, this is an ongoing research project to continually improved the Brightly Co.'s online presence.
Ecotourism for Peruvian IndigenousChallenge: Prove value of Indigenous land via ecotourism to prevent encroachment by loggers.
Outcome: The community council agreed to support ecotourism development to protect their land, ecotourist satisfaction best practices were established and plans for trail development at new ecolodge were provided.
Sustainable Tourism in the CaribbeanChallenge: Draft long term sustainable tourism development plan that invests stakeholders.
Outcomes: The Sustainability Council has led to policy development, multiple sustainable tourism trainings, community outreach, an immediate and long term sustainable tourism development vision and international recognition via blogs, conferences and news profiles.
Pre-Gaming Habits on CampusesChallenge: Understand why college students overdrink, especially "pre-gaming," & how to prevent.
Outcome: Alternative social and drinking education programs were suggested to the University based on findings to address the motives behind pre-gaming.